Definition: Armani Collezioni is a luxury fashion brand established by Gianni Versace in 1970. The company's name translates to "The Armani Collection" in English, which is an Italian phrase meaning "the Armani family". The Armani collection was launched as a way to showcase the company's commitment to quality and exclusivity in the luxury fashion market. In order to achieve this vision, Versace focused on creating collections with a focus on high-end style and craftsmanship. He sought to create a line that would be both stylish and luxurious, appealing to a global clientele who valued quality over quantity. The Armani collection included a wide range of clothing, accessories, and jewelry, from handbags to hand-sewn gowns and eveningwear, to leather jackets and women's haute couture. Versace emphasized the artistry of his designs by selecting only the finest materials and artisans for each piece. The company also offered exclusive products that were tailored to individual customers. One key characteristic of Armani Collezioni was its emphasis on quality. Versace was known for his attention to detail, with each garment being crafted with precision and a commitment to high standards of craftsmanship. This emphasis on quality was reflected in the collection's aesthetic, which featured sleek lines, clean designs, and impeccable fit. Armani Collezioni also contributed to the rise of high-end luxury fashion by creating a line that was both fashionable and affordable. It helped to establish Versace as one of the leading designers in the industry and paved the way for other designers to follow suit, leading to a trend known as "Armani Collezioni." Today, Armani Collezioni is recognized worldwide as one of the most prestigious luxury fashion houses, with collections that have been sold around the world.

Armani Collezioni